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How do totally free online dating sites make money if they don't charge users?

Started by Adam Lane11 Oct 2025Board: Adult Dating7 replies7,837 views
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Adam Lane avatar
Senior Member
Joined: 2022
Messages: 835
#1

Would rather hear it from members than from a review site: How do totally free online dating sites make money if they don't charge users? Would rather have one honest reply than ten generic ones.

A friend talked me into a couple of free online dating sites and I want to know if that is normal. What I actually want to know is how you handle it when a conversation just stops as someone coming back after a long break.

  • Look at how blocking is handled straight away if privacy matters to you
  • Review the distance filter default on any platform you are considering
  • Confirm how quickly support responds carefully rather than taking the marketing at face value
Justin Bell avatar
Member
Joined: 2020
Messages: 768
#2

Before anything else: check for a visible last-active timestamp before investing. Most people skip it and then wonder why nothing happens. Skip the clever stuff until you have done that.

Keep an eye on accounts created the same week they message you. That pattern has been consistent for me across platforms. The polite version costs you a week.

That has not been my experience at all. Messaging first made no measurable difference in my case. Might just be my area. Different city, different results, probably.

Someone in another thread pointed me at over on Rendate and it turned out to be decent advice.

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Tiffany Cole avatar
Member
Joined: 2024
Messages: 206
#3

I will be the dissenting voice. Free tiers stopped being enough for me after about a month. Take that with the usual caveats. Small sample on my side too.

Not sure I agree with the thread so far. The platform genuinely does matter if you are outside a major city. Might just be my area. Could be timing rather than the platform.

Anyone else find that — do photo changes reset how often you get shown? Feels like something someone must have tested.

Tried Datewander on a whim and it has been the steadier of the two I use.

Heather Walsh avatar
Veteran
Joined: 2019
Messages: 613
#4

Not sure I agree with the thread so far. I found the bigger sites more consistent, not less. Might just be my area. Different city, different results, probably.

If nothing else, do this: turn off notifications and check twice a day. It is the only advice here I would give twice. The effect shows up fast.

Red flag for me: matches that go quiet the moment you suggest meeting. It is almost never worth the benefit of the doubt. Nobody has ever thanked me for being patient there.

Different experience here. I never once had a problem the community here warns about. Your experience may well differ. Small sample on my side too.

I keep a second profile on the Turndate app and it pulls a different crowd entirely.

Worth noting that DatingFly runs a similar free tier if you want to compare.

TravisK avatar
Member
Joined: 2024
Messages: 144
#5

Since this thread is active — does profile order change if you log in more often? Asking for a friend, obviously.

Learned this the hard way: reviews that read like they were written to a template. Report it rather than just ignoring it. The polite version costs you a week.

Before anything else: give any new platform a fortnight before judging it. It also makes the meet-up conversation much easier. Zero cost to test it.

Ended up spending most of my time on Turndate app and the reply rate was noticeably better.

Alexis Turner avatar
Active Member
Joined: 2022
Messages: 739
#6

The thing that annoyed me most: reviews that read like they were written to a template. Report it rather than just ignoring it. Move on and do not look back.

Since this thread is active — has anyone found free online dating sites that behave differently from the rest? Could be worth its own thread.

Once I narrowed my radius, I stopped sending openers before 9pm and the quality improved more than the quantity. Your area may behave differently.

MarcusW avatar
Senior Member
Joined: 2023
Messages: 144
#7

That has not been my experience at all. The niche options were quieter to the point of being useless. Not saying everyone else is wrong. I might be the exception.

  • Test the age range settings properly if you plan to use it long-term
  • Assess the refund and cancellation terms straight away so you are not surprised later
  • Review whether profiles are verified without exception before writing a single message

Before anything else: read the profile before writing anything. Everything else is secondary to that. No downside I have found.

Slightly off-topic but — does anyone bother deleting and remaking a profile? Could be worth its own thread.

A while back, I kept my filters tight and I stopped taking silences personally. Small sample, but consistent.

Dylan Nash avatar
Active Member
Joined: 2023
Messages: 225
#8

One more thing I have never resolved — has anyone tracked whether reply rates change by day of the week? Happy to be pointed at an old thread.

Hard disagree on one point. Messaging first made no measurable difference in my case. Might just be my area. There is room for both to be true.

If nothing else, do this: message within a day of matching. That one change fixed most of my problems. It compounds with everything else.

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